Products & Services

Best Practices Workshop  
Mission: Half-day format designed to impart Marketment® strategies and tactics that have proven successful with both for-profit and non-profit clients.  The Best Practices Workshop is usually conducted to evaluate the viability of launching/revising a Latino marketing initiative.
Process: Briefing with senior management as to workshop goals (i.e. review team members opinions regarding launching a pilot program); One half-day workshop; Debriefing meeting with senior management regarding observations, next steps.

MST Workshop Modules
Mission: Interactive MST workshop series specifically designed to develop and implement or revise an effective Latino marketing pilot program. 
Process: Briefing with senior management as to initiative goals; review of existing strategic plan, policies and procedures; Six half-day workshops (2-Mission, 2-Strategic, 2-Tactical); Marketment® White Paper provided at conclusion of Strategic Module outlining recommended Pilot Program; develop and print a Marketment® Advertorial reflecting Latino initiative strategies.
 
Marketment® Advertorial  
Mission:  The Marketment® Advertorial reflects the Latino initiative mission, strategies and tactics as a “take-away” for staff to use in event marketing and direct mail campaigns.
Process: The eight-page, full-color educationally based newsletter is composed of specific elements: client testimonial, community eventing, “street team” locator map, product highlight and glossary of industry terms.  The Advertorial focuses on highlighting client staff and customers in an educational, grass roots fashion.   After completing the first Marketment®, which is included as part of the MST Modules, additional Advertorials are developed on a quarterly basis relating the Pilot Program’s accomplishments as well as target market products and services.

Marketment® Pachangas  (Pilot Program Event Marketing)
Mission:  Building trust is one of the key element in an effective Latino outreach initiative.  Event marketing (Pachangas) is an excellent method to connect with the Latino community as part of an integrated initiative which includes the Advertorial and the client’s “street team.”
Process:  Pilot Program event marketing initiatives are developed and implemented, with the participation of both client and the MOST team members in order to test the market viability of the MST Modules.  These events can be as simple as participating in established events (i.e. having a booth) to more elaborate programs that involve creating a stand alone expo or festival in order to conduct grass roots marketing.

In addition to the above mentioned services, MST Latino offers the following industry specific programs & packages:

Print Media Marketment®:  “Two-Day Tune Up—Latino Style”
MST Latino has specific expertise in developing Latino print publication products.  This four, half-day program reviews and evaluates the 4-P’s Of Marketment (Process, People, Product & Promotion) as it relates either to an existing Latino publication or proposed launch.  This program is directly led by Jerry Campagna, former publisher of Reflejos Newspaper (subsidiary of Paddock Publications), who led his team is growing the largest suburban Latino publication in the US.  This package includes a Marketment® White Paper with recommendations and a SWOT analysis.
 
Financial Sector Marketment®: “Two-Day Tune Up—Latino Style”
MST Latino has specific expertise in developing Latino marketing initiatives for financial institutions (i.e. banks & credit unions).  This four, half-day program reviews and evaluates the 4-P’s Of Marketment (Process, People, Product & Promotion) as it relates either to an existing Latino initiative or proposed launch.  This package includes a Marketment® White Paper with recommendations and a SWOT analysis.

Conference/Seminar Keynote Speaker

Jerry Campagna, president of MST Latino, is an accomplished public speaker who has the ability to educate while entertaining audiences.  Lectures can be tailored to the client’s specific needs. Below is a sampling of subject titles:

“Why Hispanics Prefer To Be Called Latino—Unless They Are Cuban!”
Campagna mingles his own Cuban heritage into this educational and entertaining lecture on the do and don’t of Latino marketing, incorporating many of the best practice methods he has personally implemented over the past decade.

Why “Unity In Diversity” Doesn’t Work…
(And Why Finding Commonality First, Allows Us To Respect Diversity Later)
Campagna applies his experience, from the barrio to the boardroom, on how to build a healthy respect for diversity by first focusing on common goals.  This is an excellent lecture for Diversity Commonality Workshops, Management Retreats and Hispanic Heritage Month.