Strategies
Strategies Connect Tactics to Mission—Latino Style!
In the evolution of management philosophy beginning in the early 1900’s, a paradigm began to take hold that evaluated management and marketing effectiveness based on high efficient the processes could be streamlined, with the goal being increased profits. Much like the manufacturing line, marketing and managerial practices began to ruthlessly seek standardization, both internally and externally. In essence, the organizational mission only had to be thought through one time and then implemented and refined through standardized strategies and tactics. This philosophy of process standardization seemed to optimize productivity—as long as the internal and external environments remained the same.
However, in the New Millennium, client expectations have dramatically evolved. The internet and globalization of products and services have spectacularly increased options, as it relates to price and customization (“have it your way”). While the mission of most organizations is still valid—the strategies and tactics more often than not, must now be tailored to serve various target market audiences.
In other words, standardization of marketing and management strategies (“one size fits all”) is no longer a valid premise if an organization wishes to continue growing in today’s economy.
Unfortunately, as it relates to many organizational efforts with Latino marketing initiatives—the old “standardized” marketing/management paradigm is still too often applied. While the Latino initiatives may be launched with Spanish slogans and “fiesta” colors—they are often literal translations of “standardized” general market strategies—and hence fail to capitalize on the fastest growing market segment in the United States.
MST Latino’s field-tested expertise is in assisting clients in composing, internally orchestrating and implementing effective Latino initiatives by “interpreting” their mission through culturally relevant Marketment® strategies that win audience applause—Latino Style. We assist clients in achieving this goal through the following strategies:
- Marketment® Trademarked process which integrates marketing and management strategies (process, people, product & promotion) through pilot programs for Latino marketing initiatives.
- ReQuesting® Review of client mission, strategies and tactics as it relates to Latino marketing initiatives.
- Best Practices Workshop Half-day format designed to impart Marketment® strategies and tactics that have proven successful with both for-profit and non-profit clients.
- MST Workshop Modules Interactive workshop series specifically designed to develop and implement Latino marketing pilot programs.
- Marketment® Advertorial An eight-page, full-color educationally based newsletter that integrates client products and services for Latino market audiences.
- Marketment® Pachangas The Spanish word “Pachanga” translate as “party” in English. However a Pachanga is usually with friends and family—and has a start time with a very open ended conclusion! MST Latino creates Marketment® Pachangas for clients in order to validate the pilot program premises and processes for Latino market initiatives.
All of the above mentioned strategies are aligned to achieve MST Latino’s mission statement of orchestrating Latino marketing excellence for clients through mission-driven strategic initiatives. The staff of MST Latino has extensive field expertise in developing Latino market initiatives in the following industries:
- Media (Newspaper) Sector
- Financial Services Sector
- Educational Sector
- Government Sector
- Entertainment Sector
- Social Services Sector
The unique market position that MST Latino offers clients is it’s the ability to not only to develop effective strategic plans—but also to implement them in an organic fashion which integrates the client’s staff in the pilot programs so that they internalize the processes and replicate them.
|
